Datamark is the largest strategic marketing company exclusively for colleges and proprietary schools nationwide. Since 1987, Datamark has led the school marketing industry through its renowned research division, proprietary technologies, knowledgeable databases, and tireless pursuit of providing better customer service, faster turnaround and more compelling results. Datamark is headquartered in Salt Lake City, Utah.
Datamark's key focus areas are lead generation (increase enrollments and lower cost-per-starts with higher quality leads), lead conversion (quickly and effectively convert more leads into starts), student retention (increase graduation rates and generate more revenue) and business growth (industry-leading market and marketing research). Within each, Datamark's experience and seasoned professionals improve results for their customers.
Leeds Equity sold Datamark, Inc. to eCollege® in 2003 for $72 million.